Promotion of hard contact lenses

On June 6, marking "Love Eye Day" in China, the RGP Division of Itabashi Medical Device Co., Ltd., Dalian, posted an "RGP (rigid gas permeable) lens video" on its website.

The video was divided into three main channels (in-house WeChat, WeChat for university hospitals, ophthalmologists, and wholesalers, and media sites).

It has been posted on many official accounts, including the WeChat official account of Itabashi Medical Device Co., Ltd., Dalian.

With regard to the channel for existing customers, the initial impact was as expected and the click rate is increasing.
The contents are posted for dissemination after approval, and page views also continue to increase.
* Please see the table below for each site. Click each site number for access.

The national education channel is managed by Wenzhou Medical University. Although it takes time to make adjustments for progress, a steady increase has been noted.

This video was completed by the marketing department of Itabashi Medical Device Co., Ltd., Dalian in 6 months and is the most professional video on the use of RGP lens.

It consists of two parts, one on the "use of RGP lens" and the other on the "use of ortho-K lens."
Modification into various promotional videos is possible where necessary.
This is a very practical and professional educational video on the use of RGP lens.

The advertising motto of Itabashi Medical Device Co., Ltd., Dalian is "open."
This video is free for anyone to download. It is possible to link freely, and it will therefore be disseminated more and more in the future.

Our goal is to reach all patients using hard lenses in China.
We also hope that young people will become interested in myopia and use it as a good tool for eye care, with the video gaining popularity.
Menicon Co., Ltd., a manufacturer, also considers that it can gain even more solid force as an industry leader by being widely advertised.

• Public video of nursing when removing or wearing RGP contact lens (produced by Eye Hospital of Wenzhou Medical University)
• Public video of nursing when removing or wearing corneal shaping contact lens (produced by Eye Hospital of Wenzhou Medical University)

Menicon contact video promotion on June 6 "Love Eye Day" by Itabashi Dalian

Link	Media	Portal Type	Channel Type	Theme
1	Tencent	Five major Chinese portals	Health	Safety of ortho-K as described by experts
2	Sohu	Five major Chinese portals	Health	Safety of ortho-K as described by experts
3	Xinhua net	Central news portal	News	Safety of ortho-K as described by experts
4	China National Net	Central news portal	Health	Safety of ortho-K as described by experts
5	Chinese social news net	Central news portal	Health	Safety of ortho-K as described by experts
6	China Health Net	National business portal	Health information	Safety of ortho-K as described by experts
7	Mop Health	Central news portal	Health	Does ortho-K CL have side effects?
8	56 Health Net	National business portal	Health	Use of ortho-K CL in children
9	Fashion health net	National business portal	Information	From what age can a person use ortho-K?
10	Health	National business portal	Health news	How to put on ortho-K as taught by experts
11	80 Health Net	National business portal	News	Safety of ortho-K as described by experts
12	33 Health Net	National business portal	Health	Safety of ortho-K as described by experts and use in children
13	Mass Net	National business portal	Health	From what age can a person use ortho-K?
14	Eastern Net	National business portal	Corporate	Safety of ortho-K as described by experts