Located in Matsushima—one of Japan’s three most scenic destinations—Mutouya is a specialty shop dedicated to sake from Miyagi Prefecture.

Working closely with local breweries, Mutouya has made it their mission to share the exceptional taste of Miyagi’s sake with as many people as possible.

 

In addition to in-store sales, they host tasting events and brewery–customer gatherings, helping people deepen their understanding and appreciation of sake. Their approach is not just to sell sake, but to communicate its culture and stories with care.

Mutouya’s motto is: “Warau Sake niwa Fuku kitaru”. This means "Drink with a smile, and fortune will follow".

The owner places great value on personal connections. Rather than simply selling a product, he wishes to deliver the passion, effort, and spirit of the brewers to everyone who enjoys sake.

 

In recent years, the popularity of Japanese sake has been growing around the world, particularly in places like Singapore.

Authentic sake is increasingly in demand at Japanese restaurants overseas, and in response to this growing interest, Mutouya has begun taking on the challenge of exporting sake abroad.

 

A Small Piece of Knowledge

To export alcoholic beverages overseas, a seller must hold not only a domestic liquor sales license, but also a liquor import/export license.

Alcohol distribution in Japan is strictly regulated under the National Tax Agency to ensure proper taxation and product safety.

 

There are several types of liquor licenses in Japan—for example:

・A General Retail Liquor License for in-store sales

・A Mail-Order Liquor License for online sales

・A Liquor Wholesale License for supplying restaurants or retailers

And for international transactions, the most important requirement is the Liquor Import and Export Wholesale License.

 

Exporting sake requires strict compliance with regulatory procedures to ensure that the products are handled safely and legally.

Itabashi Trading holds this license and supports Mutouya by exporting carefully selected sake to restaurants in Singapore safely and in full compliance with regulations.

 

Sake crafted with dedication by Japanese brewers, carefully selected by Mutouya in Miyagi, and delivered overseas by us—

this process is more than a simple export transaction. It is a bridge connecting the passion of the makers with the joy of the drinkers.

 

Sharing Japan’s proud culture with the world is one of the greatest joys of working in international trade.

Each time we see people smiling with a glass of sake in hand, we are reminded of Mutouya’s words:

 

— Warau Sake niwa Fuku kitaru－

With that spirit, we will continue expanding Japan’s food and drink culture across the globe.

 

We export fresh seafood and various Japanese food products from Toyosu Market to destinations around the world.

If you are considering exporting Japanese food products overseas, please feel free to contact us.

 

 

For those interested in purchasing Mutouya’s sake:
Mutouya Official Website: https://www.e-mutouya.jp/

 

【Contact us】

Itabashi Trading Co., Ltd

Food Department　

TEL :+81-3-3248-1016（Workday 10:00～17:00）　

FAX :+81-3-3248-1008

Email: shokuhin@itabashi-trading.com